Welcome to the Canopy Chronicles

I’m Jenn Perkel, a seasoned farmers market manager, pop-up market organizer, and the owner of Hear Here, LLC. With over 150 markets and events a year across Monmouth, Middlesex, and Ocean counties in New Jersey, I’ve seen it all—windblown tents, last-minute vendor crises, and the sheer magic of a well-run market day.

Through Canopy Chronicles, I’m here to share the real, unfiltered world of market vending—equal parts humor, hustle, and hard-earned wisdom. Whether you're a seasoned seller or just setting up your first booth, you’ll find anecdotes, insights, and practical tips to help you thrive. From handmade artisans to food vendors, this blog is your go-to guide for navigating the vibrant, sometimes chaotic, always rewarding world of farmers markets and pop-up events.

So grab a coffee (hopefully from one of my vendors), settle in, and let’s talk shop—market shop, that is!